Your Money is in Your List

Your Money is in Your List

list-building“The Money Is In The List!”  I bet that you have heard that expression before and it is true.  All entrepreneurs need an e-mail list in order to continuously market your services and goods to your fans, followers, and friends.  You can profit by building a database of subscribers, even if your niche is small.  
 
List building is not a new idea–it has been around for a very long time.  What we do and how we do it has considerably changed; however, the principle has not.  
 
By building and communicating regularly with your list you will:
 
  1. Gain Trust.  With all of the marketing and advertising noise out there, it is difficult for people to know who to conduct business with these days. When you own a small business, it is important to gain trust before you will gain and keep a client.  The goal of building a list is to slowly prove that you offer value.   
  2. Exchange Ideas.  After you have gained trust, you next nurture open and clear communication. This may take time but is well worth it.  You will create marketing messages that clearly convey how you can help and what differentiates you for your  competition. 
  3. Progress Together.   Once you and gained trust and are exchanging ideas, it becomes easier to suggest recommendations for something they might benefit from and it is becomes easier to sell them what they want and need. You are Trusted Guide and your subscribers will follow many of your recommendations.   
When you grow a database of satisfied customers and clients, you now have a business asset that you can fall back upon repeatedly.  Your tribe feels that you have proven to them that they can confidently conduct business with you.  If you communicate with them regularly, it is likely that they will provide you with repeat business and referrals.
 
Turning as many potential prospects into paying clients and on to members of your tribe is not difficult. It simply takes time, patience, respect and care. 
 
This is the first post in a series of posts.
 
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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. Hi Rachel.

    Sadly I didn’t realise the power of an email list until I had been running the business for 18 months or so. I kept reading articles about building your list and using it more effectively but I wasn’t generating that much web traffic so didnt see the point.

    Traffic started growing just after the start of the year so I decided I had to start encouraging users to sign up and am I glad I did. I now have a growing and engaged list that has helped me increase my business massively.
    Mark Ford recently posted…37 Awesome Facebook Page Apps that Will Improve Your MarketingMy Profile

    • Hi Mark,

      Glad to hear that you have a great list!  The first list that I blog had people from all other–they were not my target market so it was a bust.  My current list is much smaller than my first one, but they are very focused subscribers and that has made a big difference.

  2. I’m hoping my daily blog will build trust and people will buy my books. I’ve built trust aplenty.
    Francene Stanley recently posted…Nov 13thMy Profile

  3. I think people trust me and my readers know that I am dedicated when it comes to writing my blog!
    Sophie Bowns recently posted…Theodore- Chapter 29My Profile

  4. Jason Power
    Twitter:
    :

    Rachel,

    I think that a lot of new people marketing online have this idea that e-mail list building is a thing that is out of date because of the quick interactions we now see today via social media. The power in an e-mail list comes from the idea that it is exclusive and not for the entire world to see.
    Jason Power recently posted…Using Guest Posting to Drive Traffic to Your WebsiteMy Profile

  5. So true Rachel, you have to gain peoples trust. We were taught this by Gavin about the KLT factor and that is what you need to do. Great tips and advice.
    Merle Gibbins recently posted…Anti Virus Is Very ImportantMy Profile

  6. This is thought provoking – especially the comments.
    I have had the tendency to blog more often than write an email to my list….
    though I guess I should email them the link to my blog.

    Interesting that you give your ‘meat and potatoes’ to your list!

  7. Good post. I know it’s true and I’m working on it, along with a gazillion other things lol. Thanks for sharing my SITS Day yesterday!
    Laurie recently posted…ThankfulMy Profile

  8. It’s interesting that “list-building” seems so impersonal, but with an online business that is exactly what it takes to make your business personal. And we need that in order to become the trusted advisor people will turn to and refer others to. Thanks for sharing!

  9. I have noticed that my list is growing more rapidly since I narrowed my niche. Now I just need to start connecting with them more! Great post Rachel, thanks.
    Helen Willsher recently posted…Feeling Stuck in a Dead End Job?My Profile

  10. The power of the email list.. As much as I send out the newsletters I need to make sure that I get my readers to my blog too!! Thanks for the reminder!
    Holly recently posted…Who Is Steering Your Life? Are You Looking In The Rear View Mirror?My Profile

  11. Renew Your Space
    Twitter:
    :

    Thank you for this great advice, Rachel – I do not yet have a list, but have been blogging for a few years now. I am realizing that the list is really the way to find out who is really interested in your service and it’s important to give them special attention. I’m working on it… ~Renee
    Renew Your Space recently posted…Home Organizing Challenge {Week 14} – The PetsMy Profile

    • There are many bloggers who have not yet built a list Renee and I think it is to their loss.  Their thinking is that they have the ability to market to people via their blog and they are right; however, it is not nearly as efficient as having a list.  With a blog, you are waiting until people just happen to visit it.  An sent email is a much more personal experience.  

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