- Gain Trust. With all of the marketing and advertising noise out there, it is difficult for people to know who to conduct business with these days. When you own a small business, it is important to gain trust before you will gain and keep a client. The goal of building a list is to slowly prove that you offer value.
- Exchange Ideas. After you have gained trust, you next nurture open and clear communication. This may take time but is well worth it. You will create marketing messages that clearly convey how you can help and what differentiates you for your competition.
- Progress Together. Once you and gained trust and are exchanging ideas, it becomes easier to suggest recommendations for something they might benefit from and it is becomes easier to sell them what they want and need. You are Trusted Guide and your subscribers will follow many of your recommendations.
12 November 2013
Your Money is in Your List
“The Money Is In The List!” I bet that you have heard that expression before and it is true. All entrepreneurs need an e-mail list in order to continuously market your services and goods to your fans, followers, and friends. You can profit by building a database of subscribers, even if your niche is small.
List building is not a new idea–it has been around for a very long time. What we do and how we do it has considerably changed; however, the principle has not.
By building and communicating regularly with your list you will:
When you grow a database of satisfied customers and clients, you now have a business asset that you can fall back upon repeatedly. Your tribe feels that you have proven to them that they can confidently conduct business with you. If you communicate with them regularly, it is likely that they will provide you with repeat business and referrals.
Turning as many potential prospects into paying clients and on to members of your tribe is not difficult. It simply takes time, patience, respect and care.
This is the first post in a series of posts.