To brand your blog means to define its essence. The design…the tone…the colors…the logo…its images…and more.
The most important blogging decision you make should be what you will be offering your readers and how you will communicate that. It is all a part of your branding. Do this correctly, and your blog will come to your reader's mind when she thinks of something in your area of expertise. It's sorta like how I think of Nordstrom or Bloomingdales first when I want to purchase a dress to wear to my brother's wedding. Or how I think of Casa Orozco Restuarant when I have a craving for Mexican cuisine. See how we think of different brands?
Now, don't think that our small or brand new blogs are in competition with the established brands. We are not competing with them. We will create our own position in the mind of our readers. But we can take some lessons from the big blogs:
1. Determine Your Message
Think about what message you want to convey to your readers and write it out. You will develop it along the way but it is good to start with some idea. The message can be "Simple business building activities".
Brainstorm all of the things you are passionate about writing on. For me, it would be blogging, marketing, mindset, and motivation. I considered all of the things that I learned on all of those topics, my viewpoint on those topics and identified lessons that I want to share with my readers.
What overall image would you want the readers to have of you and your blog?
2. Create Your Brand
Now, don't think that just getting clear on your message is creating your brand. It is a great start. But you still have decisions to make. It may help to start with the end in mind. What do you want to convey to your readers?
3. Be Consistent
Every element of your blog communicates a message–what your blog communicates to the mind of your reader. You'll be more effective if all of those elements are consistent with the message you are attempting to send. If your blog sends mixed messages, your readers become confused or untrustful. What impression would you have about my blog, where I write posts about the components of building a business, had hard rock videos posted all over it?
Know what your message is from start to finish and ensure that all of your posts, images, email, design, etc. are all consistent with that message. It all contributes to your brand.
4. Create fans
When you engage people, you will win them over and they will become fans. They are people–assist them. This stands out and they will tell others about you.
The following content is curated from Louise Myer of Visual Social Media:
Are you making these branding mistakes?
Small business or large – you need a memorable brand. You’ve either worked hard to create one, or are in the process of it, so avoid the brand-killers on this infographic!
Now, go expose your blog all over the place to drill your brand into people's heads 🙂