Imagine for a moment what your business could look like six months from today. Perhaps you will be facing one of the following scenarios:
You have carefully planned your time and marketing things have suddenly taken off. Your InBox is full of requests for proposals, questions from clients and follow-up comments from previous clients. When you complete the work for one client, you barely have time to take a breather before the next one needs your attention. You are spending all your time maintaining your business with no time available to build your business. Your creativity well is running dry and the work at home business you dreamed about is now a dreary chore. You are missing you children's soccer practices and ballet rehearsals to keep up. Worst yet, your income is not reflecting the great effort you put into your business.
You are not much ahead of where you currently are. You are planning an exciting website to take your business online; however, you are still trying to determine how the site builder works. Marketing? You do not know where to start. Feeling overwhelmed by everything you have to learn, you feel frozen and are going nowhere fast. You have invested a lot of time into your business. You are working at it 12 hours per day, ignoring your family and the household chores, telling yourself it will all be worth it when you are finally done. Trouble is, it does not look like you will EVER have everything done.
Outsourcing as a Solution
Both of scenarios above are realistic possibilities for any new business owner and the solution is the same for both: outsourcing business tasks to qualified service providers. Many entrepreneurs are reluctant to outsource because they believe they cannot afford to pay anyone; however, outsourcing gives you more time to create revenue. This enables you to pay your contractors and create an income for yourself.
What is Outsourcing?
Many people think that outsourcing involves sending work to people in other countries who work for pennies and perform the work below standard. That is not what I am talking about. We can outsource work to those who are professionals in their respective fields and will work to give you excellent results no matter where they live.
There are a variety of tasks that you can outsource in your online business and we will discuss those in a later post; however, begin to think about everything you do in your business. Do you handle it all yourself? If so, you are working yourself too hard. As Rich Schefren says “You are working for a lunatic”.
Stop spinning your wheels. You do not have to live for your business. If you are feeling overworked and underpaid, then you need to sit down with your boss (that is you) and give yourself a good talking to! Those who wear all of the hats in their business are actually stalling their business from growth.
Isn't it time to create a lucrative business without working yourself so hard?