28 October 2013
Uncover Tasks to Delegate
One of the big challenges faced by many new entrepreneurs is the lack of good business support. We usually attempt to do everything, which inevitably leads to overwhelm, frustration and less than stellar results.
When you are first launching your business, you may believe that you need to operate on a shoestring budget. You are probably not making much money yet; consequently, you search for free or low-cost support options or plead with family and friends to help.
I can relate…I have done my share of bartering. But once you are past the initial start-up phase and are generating some income in your business, you really want to start outsourcing and delegating as much as possible.
Your time is your most valuable asset. How much is your time worth? $25/hour? $50/hour? $100/hour? $500/hour? $1,000/hour? You must know what this number is for you. Let’s just pretend that it is $50/hour. Identify all of the routine and labor-intensive tasks that must be done in your business and personal life. For example, formatting and sending out newsletters, scheduling appointments, following up to secure speaking engagements, updating your website, running errands, house cleaning, grocery shopping, etc. Your goal is to outsource the tasks that can be completed by someone else for less than $50/hour (or whatever your time is worth per hour).
The following list is not exhaustive; however, it will give you some ideas of the areas where you will most benefit from delegation and getting outside support:
We all need accountability–someone who asks you how things are going and can be relied upon to be there for you, reminding you of why you are expending all this time and energy on your business even when you get tired or overwhelmed or discouraged, and asking you what it will take to move you forward. When I started working with a new coach, I immediately felt a shift based on having this powerful new level of support.
Handle telephone calls
Respond to email
Manage email autoresponses and forwarders
Manage your calendar
Bookkeeping and accounting
Manage travel arrangements
Research potential joint venture partners
Follow up with joint venture opportunities
Homework/home schooling help
Add new content to your blog/site
Manage search engine optimization
Build links to your site
Secure guest bloggers
Research for blogging topics
Add/manage Ad Sense
Create your product
Transcribe calls/webinars/Google Hangouts
Design product images
Create PowerPoint slides/presentations
Edit and optimize product images
Install shopping cart
Customize shopping cart
Setup sales/promotions/coupon codes
Analyze sales data to determine which promos are working
Setup affiliate program
Create ad copy, banners, etc for affiliates
Submit articles to online directories
Submit articles to targeted blogs/sites
Return customer service phone calls/email
Enforce your policies
Install support/help desk and manage
Send customer thank you notes
Contact past customers with sales or special emails
Manage customer database
Setup a newsletter/ezine
Create a professional template for your newsletter/ezine
Send out your newsletter/ezine
Write auto responder messages
Setup auto responder messages
List newsletter/ezine in directories
Create print version to mail out
Post promotional tweets/Facebook status
Setup and manage a Facebook Fan Page
Setup and manage online bookmarking
Of course, not all of these areas fall into the category of "outsource to someone who charges less than your hourly rate" Some of these areas will require a larger investment larger AND they are worth the it.
You may be thinking that you would love to get more support, but cannot afford it at this time. I hear you and I understand. I went a long time without having good support or investing in my business and my business was flat. I was not enjoying it. I finally said "enough" and brought on a virtual assistant. She is a huge gift and has become an integral part of my business.
I encourage you to do whatever it takes to make smart investments in your business. Not only will those smart investments pay off exponentially, but your willingness to invest correlates to clients showing up who are willing to invest in your services. If you are not investing in your business, you attract people who also are not willing to invest.
When you step up, commit and put your money where your mouth is, you attract clients who are willing to do the same.