The Top 25 Network Marketing Companies

The Top 25 Network Marketing Companies

The following article was extracted from the staff at Nexera™:

Who are the Top 25 Network Marketing Companies? Well, it really depends on how you define "The Top 25" As you might imagine, the truth can be a bit subjective. For example…

The best-selling car in the world is the Toyota Corolla. Apparently it's a great car, and yet at the same time is probably not the car of your dreams. Which begs the question, "Does an MLM company deserve a higher ranking simply because more people are involved?" It's a fair question. Here's what we know for sure: Popularity is definitely one of the best ways to determine what's going on in the marketplace. It plays a part in the movies we see, the music we download, and sometimes even where we invest our money.

So is "The Top 25…" just an online popularity contest? Not exactly. To make a fair assessment we gave consideration to things that really don't matter; for instance, 24 of the 25 companies are members of the DSA. And to things that really do matter; like Time In Business!

In short, we wanted you to know the exact criteria we used in order to select, and then to rank, "The Top 25…" You may agree with our findings, or you may not; we welcome your thoughts and opinions either way. Here's the Nexera Five-Factor Formula we used to make our selections:

1) The company must be a self-described Network Marketing, Multi Level, or MLM company.
2) The company must be in business for at least 10 years as of December 31, 2012.*
3) The company must have a Google Page Rank – GPR. A scale of 1 to 10 with 10 being best.
4) The company must have an Alexa Rank – AR. Here the smaller the number the better.
5) The company must show up in Google Trends – GT. All Regions. Last 12 months.**

The five factors above are taken into account at the end of each year, and then a ranking decision is made. As of January 1, 2013, The Top 25 Network Marketing Companies are:

  1.   Amway
  2.   Melaleuca
  3.   USANA
  4.   Nu Skin
  5.   Isagenix
  6.   Forever Living 
  7.   Legal Shield 
  8.   ACN
  9.   Herbalife
  10.  4Life 
  11.  Advocare 
  12.  5LINX
  13. Synergy WorldWide 
  14. Arbonne 
  15. Xango
  16. Nature's Sunshine 
  17. Morinda
  18. Mannatech 
  19. Shaklee 
  20. Nikken
  21. Sunrider 
  22. Freelife 
  23. Neways
  24. Juice Plus (NSA)
  25. GNLD 
     

*Why 10 years? Because that amount of time really seems to matter. For example, according to research, since 1956 thousands of different MLM, Multi Level, or Network Marketing companies have opened their doors; and to date only +/- 50 MLM companies have found a way to celebrate their 10th anniversary and still remain in business today. Now, to be completely fair, we should also point out that each and every company on our list was at one time a start-up company too.

A few noteworthy points on this list… The only companies considered for this list are U.S.A. based; and if you visit the websites on each and every company linked above, what you will not find should be as interesting to you (and as revealing) as what you will find. There are no travel companies, only two technology companies (ACN and 5LINX), just one service company (Legal Shield), and 22 health and wellness companies. Even Amway, whose core product line still includes soap, really got started by way of the wellness revolution! Read The Wellness Revolution by Paul Zane Pilzer and you'll understand why nutrition, weight management, and skincare products continue to drive the trends in the Network Marketing industry to this day.

Network Marketing continues to gain in popularity throughout the world. According to,Future Choice: Why Network Marketing May Be Your Best Career Move, "This week, 175,000 people will find a new way to increase their financial security and personal freedom. They will join more than 57 million others who are earning a living, full- or part-time, through Network Marketing." 

 

About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. Really interesting list. I'm glad you took the time to explain how the top 25 worked, and why those companies were in it. Any "Top #" lists are usually really subjective and don't mean much. But since you explained your methodology of sorts, it's easier to understand choices. What's interesting is that I've actually heard of quite a few of these, which definitely goes to show you something. 

    • I also like to get an idea of how information was gathered Richard and I also keep in mind that some of it may be subjective and biased also.  I will still sometimes  study these things. They may be useful at some point of time.

  2. it is really nice to see someone explain the differences between the 25 mlm companies doing fine in the industry, good work rachel