Super Easy Way To Improve Your Blog

Super Easy Way To Improve Your Blog

Are you aware that most bloggers do not know why their blog exists?  It's true.  I saw that statement in a report and then went on to conduct my own research.

I find that a lot of the confusion that exists among business owners is that there is an abundance of tactical and strategic information out there, but not much in the way of a big picture view. If you know WHY you are engaged in an activity, or why you are going in a certain direction, it makes both your strategic and tactical decisions a lot easier.

It is sometimes easy to forget to take the time to determine and plan why your blog exists. What are you ultimately trying to achieve?

Statistically speaking, I found that most blogs are utter disasters. The odds of failure for blogs are high because there are a lot of places it can break down.

The strategic planning of your blog will have three elements:

  1. A primary purpose

  2. A primary approach

  3. A primary attribute

In this post, we are going to look at your primary purpose.

Your primary purpose is the quantifiable outcome you are hoping to achieve.

The answer to this question must be measurable using numbers. Traffic can be measured. Email list sign-ups can be measured. Sales can be measured. A higher standing in the industry, better relationships with customers or building a great community cannot be measured.

So your first element, your primary purpose, is your ultimate quantitative desire. Something like: “I blog mainly to increase the size of my mailing list.”

Three reasonable selections for the primary purpose of your blog are:

  • traffic

  • list building

  • sales

To do any one of these well, you will take a hit in the other two, but that is acceptable. 

If you select traffic as your blog’s purpose, you’re going to have to make a call between SEO and social media sharing. To get more SEO action, you will sacrifice some social media appeal. To get more social media attention, you will have to compromise a bit on SEO. This is not negative–just necessary. For example, Starbucks sells coffee and food. They decided to make their primary sales on coffee; therefore, they devote most of their marketing muscle to coffee and treat the food as a bonus.

If you select list building as your blog’s purpose, you need to optimize your site for converting readers to subscribers. That means less focus on getting traffic and more focus on converting the people who are showing up organically.

If you select sales as your blog’s purpose, you need to divert the majority of your focus towards converting readers to purchasers during the short time they are on your site. That creates a completely different blog than one focused on list building or traffic attraction. You will take a hit on list and traffic, but you will increase sales.

The important thing to remember is that if you focus on one of these purposes the way Starbucks focuses on coffee, you will get the best returns your business is capable of because everything you do will support your blog’s main purpose. If you try and evenly balance everything, you probably will not get traction on anything.

Remember, a blog is only part of your business—not your entire business. It is a tool and, if you are investing a lot of blood, sweat and tears in it, you should get clear on the specifics of what you are using that tool for.

For a more detailed report, see the Discover 6 Blunders series.

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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. This is a great resource, especially for those who are just starting out or planning to build a blog. A blog is a lot of work, but it’s very rewarding.

  2. I love the analogy with Starbucks Coffee! Makes it very easy to understand

  3. Wow, I’ve never thought of it this way. Great info and insight…now I just have to figure out my purpose. So far it’s just been emotional, lol. And now for some Starbucks coffee!

  4. That’s interesting and very good advice from a business and sales standpoint. I don’t think the majority of bloggers get into blogging for that reason and making money seems to be something they learn later. If you are focused on your blog making money then I definitely think a plan is necessary. I definitely had a plan and did research. I believe many fail because they become impatient when they don’t see results right away.

  5. A purpose for a blog is so important. I’m still struggling with my own theme at times, but I’m really starting to find what works.

  6. This was informative! It totally has me questioning my own purpose and approach to things.
    The Starbucks analogy was genius.
    XO

  7. Jena Proctor :

    This is written well and makes it easy to understand. These are great ways for new bloggers to improve!

  8. That was an interesting read. My blog is a business, but it is centered around the blog. No sales, just me and my readers with a connection to my lifestyle. Any different advice for me?

  9. For me, it’s about building a list and increasing traffic. I’ve been working on keeping my writing fresh and incorporating more SEO. It’s a lot of work, but the payoff is worth it.

  10. That Starbucks analogy is genius! So simple to understand. I’m currently going back and forth between traffic and list building. In the long run, I think list building will be more beneficial. I just need to hunker down and start growing that part of my blog!
    Teresa recently posted…DIY Gilmore Girls ShirtMy Profile

  11. Great insights! I think a lot of us when we start blogging just start because we have a passion, which is great, but it’s also good to have a goal/purpose too!

  12. This is a great post! I love that you mention a blog is only a part of your business not your entire business. I am working on branching out more.

  13. These are great tips! Thanks so much for sharing, I think getting enough traffic is huge! It can be a lot of work but just like all work it can pay off in the end!

  14. This is an interesting post, because most posts I read say that you shouldn’t focus on sales “and just write the content” and “do you” but in all reality, we LOVE to do it but $$$ is what pays the bills. I like that you took this approach and explained that if one of the 3 is your main goal, you will take a hit in the others. Such a nice realistic post, I like it! xx Adaleta Avdic
    Adaleta Avdic recently posted…There’s Nothing Quite Like a Handwritten NoteMy Profile

  15. Makes me wish I liked coffee lol…but it’s so true that it’s incredibly important to define and articulate the purpose for your blog

  16. Dana Vento :

    I think, everyday blog post is a great way to improve a blog. Then, SEO.

  17. I think of my blog as a tool right now too. I love these reminders because we get so overwhelmed as bloggers and forget that it can be easy to make changes.

  18. Dana Vento :

    I love this post, very helpful, especially for beginners. Nice to know about this.

  19. The Starbucks Coffee analogy is a great example, help me to understand the whole picture. I haven’t thought those purposes deeply like the way you explained them, but now it’s about time to decide which purpose I should focus most. Thank you for this thoughful post.

  20. Thanks Biz for sharing some valuable insights.

    I’m sure they will be helpful to any blogger who wanna improve his/her blog.

    Thanks again for the valuable tips.

  21. This is great! I think the purpose is so important and something people can overlook. You have to remember why you’re doing it to help fuel your posts and motivation!

  22. Reesa Lewandowski :

    I feel like as time has gone on I really need to hone on in what my purpose is. It has changed a lot since I started blogging 6 years ago.

  23. The Starbucks analogy is great! I think this is a good taste of what is in the Blunders area.

  24. Interesting post! I have to say I am trying to focus more on social media at the moment and then hopefully will make the jump to growing blog traffic from that.

  25. This is a pretty detailed take on improving your site through a business perspective. I think it would make an awesome guide and will definitely help bloggers realize what it is that they want to improve.

  26. Very interesting and very informative! I think a lot of bloggers could definitely be mindful of these things! Love the Starbucks analogy too!

  27. Hi Rachel ,
    you are right , a business blog is for giving information and value to readers,but it also can have a purpose.
    Depending on the business. It can all that you suggested or some are only looking for sales or leads.
    Good to think about .
    Thank you, you explained it very good

  28. Great post Rachel, I haven’t taken this as deep into thought as you have guided us. Appreciate the Starbucks analogy brought clarity to the situation.

  29. This would be great for those just starting their blogs! I think if you focus on the content, the traffic will come.

  30. I first should mention about my feeling here.
    I read both blog post and comment, but there are lots of ladies here.
    I’m the first man who comment the post. LOL!

    It’s amazing post. Well. I do agree many bloggers are focusing on getting more traffic. However, most of them are lacking of improving conversion of their blog. As you said, they might be enjoying the free coffee from their blog income.

    I did a mistake as I didn’t try to capture more emails to my list, but now I’m working on it.

    Thanks for sharing…

  31. CourtneyLynne :

    These are some great tips!! I’m always trying to strategize ways to bring in more blog traffic. I will have to apply some of your tips

  32. I don’t doubt your information in the least, but I’m still struggling to grasp that so many bloggers don’t know why their blog exists. Amazing. Anyway, thanks for the very clear examples and analogy. Well said!
    Marquita Herald recently posted…Can We Be Highly Sensitive and Emotionally Resilient?My Profile

  33. I love this advice! I am always looking for more ideas to make my blog better!

  34. This is excellent advice Rachel!

    And I definitely have to agree with your thinking, because it
    seems like, far too many aspiring bloggers dove in head first,
    without really having any type of formal plans, or realistic expectations!

    And that’s probably two of the main reasons they constantly struggle and ultimately abandon
    the blogging aspect of their business.Or at least neglect it for long periods of time!

    Thanks for sharing another extremely helpful and concise post!
    Mark recently posted…Best Lead Magnets: Three Incredibly Simple Reasons Why They’re Really Not That Expensive!My Profile

  35. Hi Rachel

    I do agree that knowing the purpose of your blog makes it easy to improve on it. When purpose is lost what follows is confusion and so much hard work. Thanks for sharing. Take Care
    ikechi recently posted…5 Common Thinking Errors That Prevents You From Standing Out From The CrowdMy Profile

  36. Hi Rachel,

    Wonderfully concise ideas about choosing a purpose for a blog. The Starbucks example was easily grasped too. Good post. Thanks, Edward
    Edward Thorpe recently posted…How To Live With Age Related Heart DiseaseMy Profile

  37. This makes perfect sense, Rachel.

    We have to be and stay laser focused. That’s why planning in the beginning is so important. To help you stay on track long term.

    Starbucks = Coffee. We really do need to keep it that simple, don’t we?

    Thank you for a great post!

    Deborah