How to Remain in Front of Your List

How to Remain in Front of Your List

I believe it is good to stay in touch with your email subscribers on a consistent basis. We should be regularly providing valuable products and services and building relationships with our prospects until they are ready to convert to clients. This is one of the most effective strategies you can implement to grow your business.

With a planned out strategy, you can create a way to remain in front of your list all year long. Here are some ideas on how you can do that:

1. Develop several themes that resonate most with your market and will educate and inform.  Think of at least three to six topics that you can speak to your market about. For example, a career coach may write about:

  • How to successfully interview
  • How to network
  • Resume writing
  • Negotiations


2. Decide on product and service suites that you would like to offer.  Consider using different mediums to deliver your products such as reports, audios, videos, teletrainings, webinars and in person trainings.  Different people prefer different ways to learn, so offering various formats allows you to accommodate more learning styles. 

As an example, your products may include a special report, five-part audio training course, speech, teleseminar and workshop. And you may have other products to add that you have already created. 
 
3. Schedule the delivery of these products and services around a main event such as a speech, teleseminar, workshop, or all three.  When scheduling the delivery of your products, arrange them so that the product that requires the least time investment from your prospect is delivered first.  Then have your next product require a bit more time investment. 
 
If you are a relationship coach, you may decide to offer four themes throughout the year:  communication, conflict resolution, finances and romance.  

  • You would schedule four workshops that coincide with these themes as well as a teleseminar for each, all with the intent of eventually converting these couples to clients. 
  • If you are conducting a workshop as your main event, you would schedule backwards from there, offering all the other products and services and leading people to the workshop. 
  • Once the cycle of this theme has been completed, you will have the other themes scheduled and ready to begin. Then you announce it and roll them out. 

 
There may be some lag time between themes and this is when you create other communications such as sending your newsletter, a survey, an article, perhaps you have a standard teleclass that you offer on a regular basis, etc. 
 
When following this model, you are communicating with your list for the entire year by providing valuable products and services for free and low fee until they are ready to purchase.  That is a smart way to grow your business.

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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. LOVE it! This is such a helpful post. I am going to implement these ideas immediately. Thx!
    Jeanine recently posted…Faerietale Happiness Challenge: Magic and a MovieMy Profile

  2. hi rachel, what a great post, biz tips that are so useful. i will try some of these steps and make my small biz a huge success. blessings to you for Easter!

  3. This is great advice!

    What for those who just are starting out. The ones who have not reached such levels as to even know how to run a function. There are so many new people who are just starting out. They have no clue as to how or what is do be done with their list.

    I found tons of people arriving at my company for just this information. They have only learned for years, build that list. Yet, no one walk them through what else to do. The next step in developing their company. This is something that has to change.

    Thank for your continued service in providing such valued guidance.

  4. Great ideas Rachel, to have the different themes planned out and ready to go, so you’re always in touch with your subscribers. Different campaigns leading up to a webinar work great too, but you can’t do those continuously.
    Julieanne van Zyl recently posted…How to Choose a Domain Name For Your BlogMy Profile

  5. Dr. Erica Goodstone
    Twitter:
    :

    Rachel,

    Great suggestions. I have a few pieces I am putting into place and when I am ready, I will focus on some specific themes and promote my related products and services through teleseminars and webinars.

    Warmly,

    Dr. Erica

  6. Karen Peltier
    Twitter:
    :

    These are absolutely fabulous ideas! I love the idea of having themes and then building around them. I’ve already got a few that came to mind that I’d like to work on. Thanks!

    By the way, do you have any particular strategies that you use when you get new subscribers to your site?
    Karen Peltier recently posted…How to Do a Detoxifying Dead Sea Mud Body Mask or Wrap at HomeMy Profile

  7. Great article – tying everything to a specific theme makes perfect sense –

    How do you recommend transitioning to the next quarter’s theme? is there a way to build on what you’ve done the previous quarter?
    Marty Diamond recently posted…How Important Is Responsive Design For Website Conversion?My Profile

  8. Excellent suggestions, Rachel.

    The themes you build into your email offers are a perfect way to segment your list into specific interest categories. That way you can drill deeper into the more profitable segments, and look for better ways to appeal to others.

    Delivering you sequences along the lines you suggest certainly help to organize promotional campaigns to supplement your content components. That’s a powerful approach to optimizing your list.
    David Merrill 101 recently posted…Email Subject LinesMy Profile

  9. Great tips here Rachel. themes and a journey is so important with email marketing – hate the scatter approach some marketers use as it just ends up being like loud noise 🙂
    Sarupa Shah recently posted…Authenticity Workout with +Jenny Kovacs [video]My Profile

  10. Rachel, this is amazing! HOW do you keep yourself on track with all the great ideas you offer? Oh yes… baby steps. 🙂 Thank you for another practical, value packed post.
    Willena Flewelling recently posted…Charlie Chaplin – in the LimelightMy Profile

  11. Hi!
    Great post. I need regular reminders to stay fresh and contact list more often. Thanks!

  12. Lisa Mallis
    Twitter:
    :

    Love Tip #3 – starting with the smallest and leading up to the biggest! I’m thinking through my promotion calendar right now and may do some adjustments! Thanks!!!! Is your blog header new? I love the “picture” of you in the right corner!
    Lisa Mallis recently posted…I Can’t Put PEOPLE in the Parking Lot! Now What?My Profile

  13. Thanks for the great tips! I look forward to implementing some of these strategies to provide greater value to my followers!
    Warmly,
    Jennifer

    Dr. Jennifer L. Weinberg, MD, MPH, MBE
    Preventive, Lifestyle & Environmental Health Physician,
    The Simple | Pure | WholeTM Wellness Method

  14. Great article, Rachel. It helps business owners to see the end from the beginning and to build a strategy to get there. Thanks for the post.

    Henry
    ——–
    Henry Matlock
    Author Coach

    Visit my website to get your free teleseminar planning kit:
    ” 5 Great Ways to Grow Your Author-Based Business with Teleseminars” + Teleseminar series mindmap

Trackbacks

  1. […] I’m going to start rolling out a strategy I like based on an article I read by my friend, Rachel Lavern. […]

  2. […] the huge challenges I find with my clients is that they are not taking the time necessary to build their list. A lot of them simply do not consider it as […]