Give Them an Offer They Can’t Refuse

Give Them an Offer They Can’t Refuse

Do you give your blog readers an incentive for people to join your list? If not, you should. People are accustomed to receiving some type of freebie to make signing up for your list a no brainer for them.  They will have to subscribe to your list to receive your incredible freebie.  

Important:  Only provide the download link in an email.

You should consider your target market when deciding what type of freebie to offer.

  • What do they want?
  • What sort of problem do they have that you can solve?
  • What sort of information are they desperate to get their hands on?

I suggest that you offer high quality content– something that has a monetary value of approximately $50. You want people to be so impressed with your free offer that they just know that your paid products are even more amazing!

Free Offer Suggestions

Some suggestions for freebies you can immediately delivery when someone joins your list:

  • An eBook/report
  • An eCourse spanning multiple days
  • Valuable software.
  • An audio of an expert interview
  • A video tutorial
  • Blog themes
  • Screen savers
  • A free teleseminar
  • One month access to a private members site.
  • A 15-minute consultation (provided you have a paid upsell product in your marketing funnel).

Segment Your List

One of the best ways to create a more responsive list is by researching your list members. You want to know as much as you can about them. When you know what each of your subscribers prefer, you can easily segment your list and distribute highly-targeted offers. You can segment your list by creating a checklist as part of the newsletter sign-up and ask subscribers to indicate their interests. For example, if you have a food blog, you might ask:

“What type of diet do you follow? Please select from the following list:

  • vegetarian
  • vegan
  • low carb
  • paleo
  • gluten-free”

You can also learn what your list likes through surveys. You can do this with SurveyMonkey via email or social media.

 

After you conduct the above research, you will be able to write highly-targeted emails. For example, if you are offering coupons for a newly-released vegan food plan, you can use your segmented list to speak directly to those readers expressing an interest in vegan cuisine. You can then send a general offer to the rest of your list. This type of segmenting can result in higher conversion rates.

Conduct your own tests to see how segmenting your list can boost your profits.

This is post is part of the List Building series.

Join our Building an Email List 101 course, a virtual program that will help you to build your list, get paid what you are worth and work with wonderful clients.

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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. Hi Rachel,
    As usual, you’ve given some good tips here. Thanks.
    Barbara recently posted…Gluten Free Eggplant RollatiniMy Profile

  2. Hi Rachel!
    Great to discover your blog! Great tips here – so many small business owners still don’t understand how easy this can be to incentivise their subscribers. Look forward to seeing more from you.
    Wishing you succulent, effortless success
    Shannon

  3. All I can say is THANK YOU. THANK YOU. THANK YOU! As a newbie myself, you always provide great implementable content!
    Ilesha recently posted…Why I Still Believe In MarriageMy Profile

  4. Hi Rachel,
    Great points I’ll definitely follow-up on! I think the freebie I’m offering doesn’t provide as much incentive as I should be giving. I had the lyrics to a song I wrote. I also liked about doing surveys or polls to learn more about my reader. I am really so new in targeting my reader. Thanks so much for this info!
    Amy recently posted…A Bad ‘Cooking’ DayMy Profile

  5. Great post. This is a MUST for businesses and I’m actually in the process of crafting one for my new site. Like they say – the money is in the list. It’s also a great way to stay in contact with your readers.
    Modern Admin Support recently posted…6 Tips to Improve Customer LoyaltyMy Profile

  6. Great list of possible freebie, and I like the idea of high value. I don’t know if you are going to cover this or not. But how often would you recommend changing your Freebies?
    Heather Cameron recently posted…Monday Morning Moment: FocusMy Profile

  7. Rebekah Radice
    Twitter:
    :

    Hi Rachel! Excellent suggestions! I am constantly re-evaluating my offers, how they are positioned and how I can better present them. I love your ideas, especially when it comes to segmenting.

    Thanks so much for the great advice!
    Rebekah Radice recently posted…3 C’s of Effective Relationship MarketingMy Profile

  8. Yorinda Wanner :

    Hi Rachel,
    great suggestions.
    What do you mean by ‘screensavers’? Like the ‘Images’ that come on when the computer is idle or the wall paper?

    I like your segmenting lists tips too!

    Thank you for sharing your knowledge!
    Cheers,
    Yorinda
    Yorinda Wanner recently posted…Unlimited Possibilities and ImaginationMy Profile

  9. Nick Catricala :

    Rachel,
    just your theme on this page give a sense of harmony and happiness.. thanks for sharing so many great list building tips.

    I never had a landing page with the intent to collect names and emails address.. or I should say I had done it long time a go with aweber, but did not do much marketing so I forgot about it.

    Now I will get back to it and it is no nice to read your article with all these simple but essential tips to go by.

    Thanks so much for all you do to support others.
    _nickc
    Nick Catricala recently posted…Five useful Year-end Tax Saving TipsMy Profile

  10. Hi Rachel,

    Thanks for your insightful post. I have a free report that comes when signing up to my blog but I don’t think I’m hitting my target market yet. I will have to work more on that.

    Have a great day.
    Monna Ellithorpe recently posted…Are You Cheating Yourself Out Of Readers?My Profile

  11. Honestly, building your list is as important as building a relationship with the people on the list. Too often people forget the second part.

  12. Rachel,

    You have given some good suggestions. The one concern I have is that it all takes time. Segmenting the list is another task. Creating a good offer and writing the email copy to entice the readers also takes time. I am finding I need to focus on one step at a time. At some point I will go back to segment my list, maybe offer a survey. Great idea.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone recently posted…

    Start Strong, Stay Strong
    Loving Your Dreams and Intentions
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  13. Simuel Beckwith
    Twitter:
    :

    Thank you for such awesome suggestions. I just finished talking with a person who wanted the very information that you are sharing. I had arranged to talk to them latter. I think I am going to go right back and direct them here. You have done a much better job of it than I was going to. Thank you and I look forward to reading more from you in the future.

  14. Erika Mohssen-Beyk
    Twitter:
    :

    Thank you ,Rachel
    good information ,I have to start to build a list .
    will look for your suggestions 🙂

  15. Thanks you for the excellent suggestions on what to offer, Rachel. I had been struggling with the question of what to offer for a new website I’m building, and your suggestions gave me some great ideas.

    Alan
    Alan Jenkin recently posted…Who Is Ready For A Challenge? 40 Days Can Change Your Life.My Profile

  16. Melody Campbell
    Twitter:
    :

    Love this explanation on why offer a “Freemium” to build an email list. “The List” becomes an asset that adds value to one’s business. A give-away of some type – like the ones you listed – creates “reciprocity,” that is the practice of exchanging things with others for mutual benefit. So, not only is the marketer gaining access to the prospect via email because of granting access to valuable information but the marketer also has the opportunity to “audition” for a future shopping experience that might attract the prospect to be a customer. It needs to be a very engaging experience. Think about a first date – “If I buy you coffee will you let me spend time getting to know you.” In the realm of marketing your downloadable report is the exchange for a chance to say more about your business to your ideal prospect.

    You are quite talented Rachel. I’ve enjoyed reading through your blog! Thank you for sharing!

    • Thanks Melody.

      I love the way you phrase the process and I’m going to use your examples in my upcoming training. I’m still grateful for the gaps you filled after LifeSuccess certification. Your piece completed the puzzle!

  17. Hi, thanks for sharing some great suggestions. I will come back and read more on list building strategies

  18. I like your ideas on list segmentation, Rachel.

    Too many people build big, massive lists of people with widely varying interests. Segmenting those “big” lists into smaller, more targeted ones, really helps your ability to build meaningful relationships with them. This, of course, helps your ability to market things to them that are highly relevant to their interests and challenges.
    David Merrill 101 recently posted…Content CurationMy Profile

  19. Hey Rachel,
    Wonderful list of ideas. This was very helpful because sometimes I’m at a loss for something to create to offer. So, appreciate it! You are full of GREAT ideas and suggestions! Keep going my friend!
    Lesly Federici recently posted…Learn This And Change Your WorldMy Profile

  20. Great tips Rachel. I’ve experimented with several subscriber gifts. For my audience – so far – the eBook has been the best draw by far. I will soon be launching a new blog and I’m planning to experiment with a few new things, including a free welcome webinar. Fortunately my current subscribers are great about responding to questions and surveys so they’ve been a big help when it comes to providing the kind of incentives that readers will want. Thanks for the inspiration!
    Marquita Herald recently posted…How Your Attitude Colors Your View Of The WorldMy Profile

  21. Great tips, Rachel! It’s interesting seeing the teaching that bloggers have been following for some time, and seeing why it works the way it does. I offer a free ebook, not in order to get people to buy products, but in order to encourage them to join our free mentoring program. As it happens, some of them do eventually join me in my network marketing business.

    Willena
    Willena Flewelling recently posted…What Keeps You Going?My Profile

  22. I have been working on a give-away for a while now but your post has made me remember their importance and that I should get to work and complete the project. Thanks Rachel.
    Sue Bride recently posted…How To Protect Your Blog From CopyingMy Profile