Do you give your blog readers an incentive for people to join your list? If not, you should. People are accustomed to receiving some type of freebie to make signing up for your list a no brainer for them. They will have to subscribe to your list to receive your incredible freebie.
Important: Only provide the download link in an email.
You should consider your target market when deciding what type of freebie to offer.
- What do they want?
- What sort of problem do they have that you can solve?
- What sort of information are they desperate to get their hands on?
I suggest that you offer high quality content– something that has a monetary value of approximately $50. You want people to be so impressed with your free offer that they just know that your paid products are even more amazing!
Free Offer Suggestions
Some suggestions for freebies you can immediately delivery when someone joins your list:
- An eBook/report
- An eCourse spanning multiple days
- Valuable software.
- An audio of an expert interview
- A video tutorial
- Blog themes
- Screen savers
- A free teleseminar
- One month access to a private members site.
- A 15-minute consultation (provided you have a paid upsell product in your marketing funnel).
Segment Your List
One of the best ways to create a more responsive list is by researching your list members. You want to know as much as you can about them. When you know what each of your subscribers prefer, you can easily segment your list and distribute highly-targeted offers. You can segment your list by creating a checklist as part of the newsletter sign-up and ask subscribers to indicate their interests. For example, if you have a food blog, you might ask:
“What type of diet do you follow? Please select from the following list:
- low carb
You can also learn what your list likes through surveys. You can do this with SurveyMonkey via email or social media.
After you conduct the above research, you will be able to write highly-targeted emails. For example, if you are offering coupons for a newly-released vegan food plan, you can use your segmented list to speak directly to those readers expressing an interest in vegan cuisine. You can then send a general offer to the rest of your list. This type of segmenting can result in higher conversion rates.
Conduct your own tests to see how segmenting your list can boost your profits.
This is post is part of the List Building series.
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