My coach recently asked me to find my voice. To find your voice would be the place that you write from and get known for. She led me through a visualization designed to elicit answers from a deeper place. For many people, the idea of messaging, branding or finding an authentic voice feels as exciting as getting a root canal. There is a tendency to want to set it and forget it; however, she shared the following nugget with me:
Your message finds you over time. It breathes and it moves.
That means that you must be open to its development. For example, you just complete the design on your website and four months later you look at it and wonder what you could have been thinking when you designd it because it sounds nothing like you today. And that would be a good thing. You should be open to seeing that next version of yourself and your business.
You must know your stand first. What is your position? Your beliefs? Why do you do whatever it is that you do?
I do not believe that you can grow your business, create success or make money if you have hidden blocks that prevent that. The journey to success really is more about who you must become along the way and actually less about the things that you do to get there. You must be fearless in examining what is in the way and be courageous enough to try on new things, take risks, never quit and push the edges of what you have known to be comfortable for yourself. I also believe that if you are a soul-based business owner, your business is your ministry, your mission and your reason for being.
You must do the work of being the best steward of that that you can. Your life must revolve around the mission and it must live in you so powerfully that you are willing to do whatever you can do to get it out there. There really is no Plan B. No turning back. Only moving forward and then the next steps will be revealed.
I also believe that if you surrender to this, your life will be transformed.
Why not take time out for reflection and answer the following questions:
Why are you in business?
What drives you?
Who are the people you are here to serve?
Who would you be without this mission?
What do you want for people more than anything else?
What pisses you off about what your competition does?
What are you willing to do/be/give up in order to get your mission out in the world?
Why does it matter?
This is the work. You can put the systems in place, get shopping carts and add more Facebook friends; however, your perfect client cannot find you if you do not have this foundational piece to stand on. Why? Because YOU are not being seen for the magnificence you are. You owe it to yourself and the people you are here to serve to allow yourself be found and be the voice you are called to be.
Answer the questions. See what emerges. Sit with it.
When I was in life coaching school, one of the powerful tools we learned was the process of inquiry. That meant that instead of doing more stuff, the 'work' was just to be in the question.
That is my challenge for you today.
Be in your questions. Allow life to bring to you the answers. Then embrace it.
When you do this, your message becomes like the light house. Those people who have been 'in the dark' and just waiting for a solution can actually SEE and FIND you. No more running around chasing the wrong clients. This is the sweet spot where your message leads the way and you get known for being that in the world.