Find Your Voice

Find Your Voice

My coach recently asked me to find my voice.  To find your voice would be the place that you write from and get known for.  She led me through a visualization designed to elicit answers from a deeper place. For many people, the idea of messaging, branding or finding an authentic voice feels as exciting as getting a root canal. There is a tendency to want to set it and forget it; however, she shared the following nugget with me:  

Your message finds you over time.  It breathes and it moves.

That means that you must be open to its development. For example, you just complete the design on your website and four months later you look at it and wonder what you could have been thinking when you designd it because it sounds nothing like you today. And that would be a good thing. You should be open to seeing that next version of yourself and your business.

You must know your stand first. What is your position? Your beliefs? Why do you do whatever it is that you do?

I do not believe that you can grow your business, create success or make money if you have hidden blocks that prevent that. The journey to success really is more about who you must become along the way and actually less about the things that you do to get there.  You must be fearless in examining what is in the way and be courageous enough to try on new things, take risks, never quit and push the edges of what you have known to be comfortable for yourself.  I also believe that if you are a soul-based business owner, your business is your ministry, your mission and your reason for being.

You must do the work of being the best steward of that that you can. Your life must revolve around the mission and it must live in you so powerfully that you are willing to do whatever you can do to get it out there. There really is no Plan B. No turning back. Only moving forward and then the next steps will be revealed.

I also believe that if you surrender to this, your life will be transformed.

Why not take time out for reflection and answer the following questions:

  • Why are you in business?

  • What drives you?

  • Who are the people you are here to serve?

  • Who would you be without this mission?

  • What do you want for people more than anything else?

  • What pisses you off about what your competition does?

  • What are you willing to do/be/give up in order to get your mission out in the world?

  • Why does it matter?

  • Why now?

  • Why you?

This is the work.  You can put the systems in place, get shopping carts and add more Facebook friends; however, your perfect client cannot find you if you do not have this foundational piece to stand on.  Why? Because YOU are not being seen for the magnificence you are.  You owe it to yourself and the people you are here to serve to allow yourself be found and be the voice you are called to be.

Answer the questions. See what emerges. Sit with it.

When I was in life coaching school, one of the powerful tools we learned was the process of inquiry. That meant that instead of doing more stuff, the 'work' was just to be in the question.

That is my challenge for you today.

Be in your questions. Allow life to bring to you the answers. Then embrace it.

When you do this, your message becomes like the light house. Those people who have been 'in the dark' and just waiting for a solution can actually SEE and FIND you. No more running around chasing the wrong clients. This is the sweet spot where your message leads the way and you get known for being that in the world.


About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Wow Rachel!

    This is an awesome post! And relevant on so many levels! You really have touched on quite a bit here! I really enjoyed reading this post!

    I especially like where you share, that our road to success, is more about who we must become along the way That is an awesome passage! Thank you so much for really going into a much deeper level! So that hopefully, the real conversation can begin!!
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  2. donna merrill

    Hi Rachel,

    I’ve asked myself all those questions with my coach. I dug down deep, even deeper to find the real answer. It doesn’t come quickly. One must really dig deep into their inner being to find their “why”
    It does take some soul searching, but it is needed. If we are our brand, we are our business. If we have things that block us, we have to face them and get rid of it any way we can.

    This is truly being ourselves, and that is what “attraction marketing” to me is all about. Here I am, Here is what I can share. Like me or leave me, it doesn’t matter.

    I like the question: What pisses us off with what our competition does! I love it because I have purchased some learning tools and was so disappointed. It came down to the person being egotistical, then dropping affiliate links. WoW….I don’t want to be like that.

    It is an important question to add on our list so we can see clearly how to rise above.

    Thanks for this awesome post!

    donna merrill recently posted…Talking To The WorldMy Profile

  3. “The journey to success really is more about who you must become along the way and actually less about the things that you do to get there” – how true! That is a quote worth remembering: too often I find I am so focused on the goal that I lose sight of the process. The value lies in the process, not the end result.

    When I was training for half marathons, I made a point of enjoying each training run, analyzing it afterward, and learning what I needed to do to improve next time. Why does it seem so much harder to this for a business? Why do I choose not to take the time?

    I believe your post answers these questions. Thanks you for a very timely reminder, Rachel!

  4. I hear talk of being authentic but how do you get others to believe in you? I try to be open and honest online, as I am offline, with a real willingness to help others, but not I’m sure that comes across. Building up trust online is hard. Maybe I have some hidden blocks that I’m not yet aware of.
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  5. Nice article. Using questions for self discovery is a standard personal growth tool and a terrific way to stay on track with goals and striving to achieve dreams. I think the one element many people miss is that this is an ongoing process because we continue to evolve in life – well most of us so – so you want to keep asking those questions.

  6. Definitely… finding your voice is important. I think this is hard for some as it means you really have to stop and look deep inside to pull it out.
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  7. This is exactly what I say. When you know who you are and when you’re authentically you in your business, you attract your perfect clients to you.

  8. “There really is no Plan B. No turning back.”

    I think that is what Napoleon Hill was talking about. Sure, it may take us some time to figure out what our plan should be. Finding our voice is a big part of that. But once we do, we can’t be stopped by every little obstacle. Know your purpose, and your WHY, and keep going no matter what.

  9. Hello Rachel, I love this title, Find Your Voice! It is so important Huh? I have written down all of your questions my friend and I am going to dig deep within and get these answers down on paper.

    I did try to answer then and found myself just staring at the question HUM? This is going to take me some time.. Thanks for sharing.. Moving Forward.. Chery :))
    Chery Schmidt recently posted…Manifesting More of What You Want With Your LifeMy Profile