Don’t Miss This Update on Google’s Search Engine

Don’t Miss This Update on Google’s Search Engine

new-google-algorithmAs you may know, Google is currently the largest search engine.  Roughly 70 percent of traffic sent to your website is by Google.  
 
Google’s recent change in the way search results are gathered and displayed has caused quite an uproar .  The first updates began with Panda and Penguin, with Hummingbird being the most recent.  They have actually been rolling updates out approximately every six months over the last couple of years.  It seems that they are now ranking websites based upon a secret algorithm, with various components of that algorithm changing periodically.    Their goal is to make their search results the most relevant to the user.  
 
I have heard some reports of bloggers receiving a warning from Google that their site was not adding much value; consequently, it was being removed from Google rankings.  Yikes!   I would not want to be on the receiving end of that warning.  This may suggest that Hummingbird’s focus is to penalize bloggers if their content is not good.  Google understands a sentence’s contextual meaning.  They may be focusing on showing websites written in a knowledgeable,  conversational tone.  Search engine results are no longer based upon individual keyword rankings, but on keyword clusters and favor text-based posts more than video/audio.
 
SEO is changing and it may affect our marketing efforts.  I believe that we should focus less on individual words and phrases and more on the intention and definition of our words and phases.  Google has switched to a “secure search“, which means that we are no longer able to view the word strings that our site visitors used to find us using Google Analytics.  They are removing these keyword phrases from their open Google Analytics platform.  If you need that data, you may need to go to an outside vendor who can provide data such as where where your organic results are currently ranking and the keywords that are connecting to your site.  Organic search results are those that appear because they are relevant to the user's search term.  
 
These Google changes are a good thing for those of us sharing good, knowledgeable  information, and focusing on  building reader trust.   I very rarely optimize my posts for the search engines anyway, although I am well able to get techy with it.    I am going to keep an eye on sites though so that I can notice any changes.
 
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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. Just when you get it all figured out, it changes. Focusing on good content should be primo anyway, so maybe this won’t affect those of us who focus on content.
    Val Frania recently posted…Quick Tip: Use a Golf Tee to Fix a Door Hinge from Houzz.comMy Profile

  2. Jason Power
    Twitter:
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    Hello Rachel,

    Seems as though SEO is changing very often because of how people try and figure out the system to their benefit, nothing wrong with it just points out the idea that you have to be adaptable when it comes to strategies in a changing market.

    Thanks for the awareness,

    -Jason

  3. Thank you for sharing. I admit, I’m not too savvy in this area, but I should be. I have noticed that more and more of the searches are not showing the search phrases. It makes it somewhat difficult to see what interests the reader that reaches your page.

    Thank you for sharing!
    Missy Bell

    • And we cautious when hiring a company to be responsibile for our SEO.  Just today I read a post (published two weeks ago) by a company purporting to be SEO experts; however, the post was encouraging bloggers to use the Google Keyword tool and monitor Google Analytis for their keywords.  What the heck?

      Rachel recently posted…Why I Care About Meta DescriptionsMy Profile

  4. SEO is certainly changing from the way we have known it and not being able to see word strings is a big move. If it means that good quality content is ranked higher than content that is written purely for search engines, I think it’s a good move. I guess we’ll all have to see how this works out.
    robertz recently posted…What’s the view like from over there?My Profile

  5. This is for the best. The future might not even hold SEO tactics but rather rely on content entirely. I’m wondering if this will hurt new sites though? How does a new site get out there?

  6. With the various changes over the years in SEO and all other tech related matters – am not surprised with this new update (which btw I didn’t know about until I read your post .. which means Google must think my blog is pretty decent ‘cos I never got an email warning saying you suck for SEO haha)

    I wonder though how one determines good quality content over not so good content because what’s good for you may not be the same for me .. or it is an overall generic ‘this is popular’ and ‘this isn’t popular’ ? Now I better do some research into this just in case the Google Gods read this post and send me a warning!
    Dazediva recently posted…Lessons Learned In LifeMy Profile

    • Among other things, I believe Google is looking at the semantics of our posts…we should be okay if we are using natural language.

  7. Ryan Biddulph
    Twitter:
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    Hi Rachel,

    Agreed! Google’s changes are improving the internet and specifically, the blogosphere.

    If you want to stand out from the crowd heed their advice.

    Thanks for sharing!

    Ryan
    Ryan Biddulph recently posted…Personal Development: Are You Taking Advice from Hundredaires?My Profile

    • Hi Ryan,

      Google rules, right?  

      Always happy when you drop in to comment 🙂