25 October 2013
Don’t Miss This Update on Google’s Search Engine
As you may know, Google is currently the largest search engine. Roughly 70 percent of traffic sent to your website is by Google.
Google’s recent change in the way search results are gathered and displayed has caused quite an uproar . The first updates began with Panda and Penguin, with Hummingbird being the most recent. They have actually been rolling updates out approximately every six months over the last couple of years. It seems that they are now ranking websites based upon a secret algorithm, with various components of that algorithm changing periodically. Their goal is to make their search results the most relevant to the user.
I have heard some reports of bloggers receiving a warning from Google that their site was not adding much value; consequently, it was being removed from Google rankings. Yikes! I would not want to be on the receiving end of that warning. This may suggest that Hummingbird’s focus is to penalize bloggers if their content is not good. Google understands a sentence’s contextual meaning. They may be focusing on showing websites written in a knowledgeable, conversational tone. Search engine results are no longer based upon individual keyword rankings, but on keyword clusters and favor text-based posts more than video/audio.
SEO is changing and it may affect our marketing efforts. I believe that we should focus less on individual words and phrases and more on the intention and definition of our words and phases. Google has switched to a “secure search“, which means that we are no longer able to view the word strings that our site visitors used to find us using Google Analytics. They are removing these keyword phrases from their open Google Analytics platform. If you need that data, you may need to go to an outside vendor who can provide data such as where where your organic results are currently ranking and the keywords that are connecting to your site. Organic search results are those that appear because they are relevant to the user's search term.
These Google changes are a good thing for those of us sharing good, knowledgeable information, and focusing on building reader trust. I very rarely optimize my posts for the search engines anyway, although I am well able to get techy with it. I am going to keep an eye on sites though so that I can notice any changes.