I work with a lot of transformational business women and, just by our nature, we want to make a difference in the world, to transform the world with what we do. It’s vitally important that you, as a transformational business owner, have a successful business because you are the light‐bringer, the change‐maker, the one who will make a huge difference with what you do. In order to create a successful business, there are certain things that must be present.
Here are four essential components of a successful business if your focus is on transformation:
Let’s talk about each one, so you can create your own understanding of these essential components. They are closely related, so you’ll see overlap as you explore them, and deepen your understanding.
When you begin a business, you make a commitment. This involves time, and usually money. You may create a mission or vision statement, and set an income goal. Unless your commitments are clear, your business will flounder, both from a practical aspect and a spiritual one. Practically speaking, if you aren’t firm in your commitments, you’ll constantly be second‐guessing what you should do in any given situation. Spiritually speaking, stating your commitments creates an opening for the universe to support you.
You can’t create a business without investment. Period. You’ll need to invest money in your infrastructure – a computer, website, business cards, an office (even if it’s in your home). You’ll also need to invest both time and money in training. Even if you’re superb at the service you deliver, or the product that you produce, you’ll need training in how to run a business, which is NOT the same skill. This may include organization, bookkeeping, and, very critical, marketing.
There are skills that you’ll need to learn to run a successful business, and we touched on some of these in looking at investment. Do you need to learn about developing an on‐line presence? Learn about how to close a sale with a prospective client? Most transformational entrepreneurs are happy to improve their skill set in their modality (for example, learning to become a better massage therapist or coach) but many are far less willing to learn the other essential entrepreneurial skills.
You can’t run a successful business without connecting with people. The more people you connect with, the more successful your business will be. Connections can include colleagues, competitors, organizations, associations, meetups, masterminds, and networking groups.
Resistant Emotions/Limiting Beliefs
As you’ve read these descriptions, some of these essential components may have seemed easy to you, and some may have triggered some discomfort, resistance, or negative emotions. These may include things like:
- I’m afraid to commit everything to my business.
- What if I fail?
- Who am I to have this vision?
- Why do I think I can make this difference?
- I don’t have the money to invest in my business.
- I don’t have the time to invest.
- I don’t trust myself enough to invest in me.
- I’m not good at learning new things.
- I’m not good at ____ (technology, marketing, etc.)
- I’m afraid it will take too much time to learn.
- I don’t want to learn that stuff, I just want to do what I do.
- I’m intimidated about connecting with others.
- Why would anyone want to connect with me?
I don’t know how to find the people that I need.
In addition to these thoughts, there may just be discomforts, fears, upsets, or anger at having to do things you don’t want to do.
On a sheet of paper, draw a large square with four quadrants. Put your own Commitments, Investments, Learning, and Connections in the four squares. As you write each of them in, take a moment to go inside and visualize doing this, or being this. Notice what emotions come up, and what the ‘little voice’ in the back of your head tells you about these ideas. Wwrite down your resistant emotions and limiting beliefs.
These resistant emotions and limiting beliefs are what sabotage most businesses, often to the point of failure. Because of them, you may not follow through with actions that you KNOW you need to. You may shy away from contacting people, stepping into new activities, or taking risks that are so vital to the growth of your business.
Ask yourself: What’s one thing that I haven’t done in the last six months because of discomfort or a limiting belief that, if I had, would have been good for my business?
Now you’re ready for the fifth Essential Component. The final, and most important thing that you MUST have for a successful business is a tool or technique that enables you to overcome resistance to implementing the other four Essential Components.
For some people, this will start with a business coach – in fact, I don’t believe that it’s possible to build a successful business without a coach. Your coach may act as a motivator to get you to overcome resistance, or the coach may also help you actually eliminate the resistance. Even when you have a coach, you will encounter lots of these resistant emotions and limiting beliefs, and you have to have a way to handle these on your own – you can’t rely on your coach to do this for you.
This is NOT negotiable if you’re going to be a successful transformational entrepreneur. As you work to transform the world, all of your concerns, fears, and doubts will be triggered. (I like to say that becoming an entrepreneur is like entering the ‘Graduate School for Personal Growth’.) You will need to transform yourself, in order to transform the world. At this point, some of you will give up, and decide that struggle and staying small are okay. And that is one possible path – it’s not right or wrong. In my experience, whether you decide to play it safe, or play it big, you will still encounter resistance and limiting beliefs. They are there for every entrepreneur, transformational or otherwise. So why not play big?
There are a number of techniques that are good for helping you play big, for helping you overcome any resistant emotions or limiting beliefs. These include:
- Byron Katie’s ‘The Work’
- The Sedona Method
- Meridian Tapping Techniques, such as EFT (Emotional Freedom Techniques)
The great thing is, as you begin to remove the limiting beliefs that are in your way, things will become easier. You’ll move into realms that you only dreamed about before, and you’ll find a new ease in your interactions, your learning, in all of your business activities.
As an example, I’m a hiker. On most days I hike up a mountain near my home. I always seek out places to hike while I am traveling also. This winter, we stayed in Colorado for almost two months. It snows in Colorado! Once after snow blanketed our area, and it was very cold, the snow became icy and I couldn’t hike up the mountain. After two weeks of walking on roads, I thought ‘this is ridiculous’. I went to the sports store and asked if they had anything that could help me. I bought a simple device that fastened to the bottom of my hiking boots, which enabled me to walk safely and confidently up the icy snow, and I was back hiking on my mountain again.
In business, sometimes things will occur that feel like the ice on that mountain. And you could change your goal (‘I didn’t really want to hike up that mountain anyway!’) – that’s one option. Or you could say ‘I’m committed to climbing that mountain and I’m going to do it no matter what!’. And you could risk life and limb slipping and sliding up the mountain. Or you could invest in a simple tool that makes it easy.
What do you choose?