Branding gives you the opportunity to become brand new.
6 August 2013
Create an Memorable Brand Identity
One of the keys to success is identifying your extraordinary attributes, values and passions and then developing a unique personal brand strategy. I say "strategy", but it should come naturally out of who you are.
One of the books that I suggest you read is: "Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success" by Robin Fisher Roffer.
You have probably realized that this is a journey – a process – and not an overnight result. As you take the time to be alone ( perhaps journaling or meditating in order to understand who you are and what your purpose and passion is), your "identity" will unfold. Give yourself a little time. If you need help in this area, Roffer has some great exercises that will help you reveal a direction for you that celebrates the true 'You.'
Roffer says in her book:
So take the time to read her book and get clarity on your personal brand strategy.
I want you to see the difference of what it sounds like to have a personal brand strategy and to not have one when someone asks the popular question: "So what do you do for a living?"
Without: I am a Business Life Coach
With: I help women double their income and their time off.
Without: I am a Time Management Coach
With: I empower women to lead more directed lives.
Without: I am an Internet Content Writer
With: I am a Digital Storyteller
Without: I am an Editor
With: I am a Book Doctor
Do you see the difference? When you have a brand strategy, you are clear on the benefits you supply to your target audience.
Let me know how you enjoy the book!