If your free offer will span over multiple days (such as an e-course), you have probably already created an autoresponder sequence. If not, get busy creating a series of messages. Creating this sequence helps you to start building a relationship with your subscribers so that they grow to know, like and trust you. Additionally, you are developing an income stream because you can begin offering products or services in your autoresponder sequence.
You may want to start with five to seven messages; however, commit to adding additional messages to your series over the next few weeks. Before you know it, you will have several months of content that is sent out to your subscribers automatically. My list subscribers receive an email every five days for 11 months. This list is nearly hands-free, save for the periodic live broadcast that I create.
Keep in mind that you are creating information that may not be viewed by your subscribers for months or years to come, your content needs to be evergreen–just as relevant a year from now as it is today. You would not want to write about the latest fads in your series. You want to write about a topic’s basics that have stood the test of time.
The first thing you should include in your series, of course, is the gift you promised on your opt-in. If the newly subscribed person does not receive what they expected, you will lose them right away. The remainder of your series should be about solving your target market’s most dire problem. You can lick some of their problems for free in your newsletter content. You can lick other problems by steering them towards paid products or services. There is no need to use high-pressure tactics in all of your emails. Intermingle recommendations and links for paid products/services into some of your freebie content.
More posts on this topic at List Building 101.