Can a Child Grasp Your Message?

Can a Child Grasp Your Message?

How easy is it for a 10-year-old to grasp your message?  Let's analyze your compelling message about what you do in your business.  It is quite important that you develop a clear and persuasive message about what you do--so clear that a 10-year-old can grasp it. When you talk about it, make sure that you share it in a way that addresses the exact people that you help and what you Continue reading

Protected: Create a Marketing Plan

Protected: Create a Marketing Plan

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Is Your Pink Spoon Offer Enticing?

Is Your Pink Spoon Offer Enticing?

You have probably visited Baskin Robbins, the popular ice cream store.  And you probably asked for a sample taste of some of their 31 flavors, which was handed to you on a pink spoon, right?  My very first coach, Andrea Lee, borrowed the pink spoon concept in marketing, which is a valuable product such as an article, tips sheet, recording, special report, etc.  Blog visitors are presented Continue reading

How to Powerfully Sell Your Services

How to Powerfully Sell Your Services

When I first began my coaching business, I had to coach people for free then have that terrible enrolling conversation. I was doing a wonderful job of solving their problems and providing solutions; however, I'd become weak whenever the time of ask for money came. It took a couple of years for me to learn not only the selling formula and to anchor the most important step--discovering the value I Continue reading

Relationship Marketing vs Lead Generation Marketing

Relationship Marketing vs Lead Generation Marketing

Today’s topic:  business owners treating “Relationship Marketing” the same as “Lead Generation Marketing” or, realistically, not really thinking of either and just calling everything “marketing”. I often find this true regardless of whether someone is new in business or has been at it awhile. First up, Relationship Marketing: Relationship Continue reading

Why People Really Buy From You or Join Your Business

Why People Really Buy From You or Join Your Business

In this post I write about the psychology behind why people really buy--the psychology of influence.      Have you ever been sitting across from a prospect who you are dying to share your business with?  I have a few clients who are network marketers and they have shared how they find themselves trying to read the prospect's expression as they take her through their Continue reading

5 Tips to Grow Your Business

5 Tips to Grow Your Business

If you are a small business owner, they you are always on the lookout for ways to quickly grow your business. I’ve been in business since 2009 and I want to be really honest here.  It has not always been easy to grow my business, especially in the first couple of years. There was a lot of trial and error and many frustrating days of not making the money I was accustomed to making (in Continue reading