Relationship Marketing vs Lead Generation Marketing

Relationship Marketing vs Lead Generation Marketing

Today’s topic:  business owners treating “Relationship Marketing” the same as “Lead Generation Marketing” or, realistically, not really thinking of either and just calling everything “marketing”. I often find this true regardless of whether someone is new in business or has been at it awhile. First up, Relationship Marketing: Relationship Continue reading

Why People Really Buy From You or Join Your Business

Why People Really Buy From You or Join Your Business

In this post I write about the psychology behind why people really buy--the psychology of influence.      Have you ever been sitting across from a prospect who you are dying to share your business with?  I have a few clients who are network marketers and they have shared how they find themselves trying to read the prospect's expression as they take her through their Continue reading

5 Tips to Grow Your Business

5 Tips to Grow Your Business

If you are a small business owner, they you are always on the lookout for ways to quickly grow your business. I’ve been in business since 2009 and I want to be really honest here.  It has not always been easy to grow my business, especially in the first couple of years. There was a lot of trial and error and many frustrating days of not making the money I was accustomed to making (in Continue reading

Know Your Home Business Tax Deductions

Know Your Home Business Tax Deductions

Do you work from your home?  If you do not have or plan to have business income for 2015, you may need other evidence to establish legitimate business intent. Consult your attorney or tax specialist for advice on your allowable home business tax deductions.  If you cannot take advantage of business deductions this year, begin gathering information on record keeping and tax planing tips for Continue reading

The Three Types of People

The Three Types of People

Remember how Einstein defined insanity as doing the same things over and over again while expecting different results? As we are now in the second quarter of 2016, perhaps you might see some of this insanity in how you are running your business. Generally speaking, there are three types of people: 1: The Sleepwalkers People who have a victim mentality. They life is 'doing it' to them. Continue reading

Is Your Inner Critic Driving You Crazy?

Is Your Inner Critic Driving You Crazy?

I do a lot of inner work with my clients and one thing that I love is seeing their Inner Critic exposed.  It is not uncommon for client to see me out for help with their business only to discover that they have the right skill set and action set but lack mindset.  But I love to meet and introduce them to their Inner Critics. Let's see, I have met some pretty cool ones recently: Hiding Heidi, Judge Continue reading

Business Spring Cleaning Checklist

Business Spring Cleaning Checklist

Spring is here and I think that solopreneurs should take advantage of the change of seasons to do some business spring cleaning.. I think of spring as a time of rejuvenation, renewal, and rebirth. It brings amazing bursts of color, warm breezes, and sunshine. Spring brings with it a unique hope and energy that invigorates, inspires, and changes attitudes, pulling us from the winter doldrums. With Continue reading