Today's post is just short and sweet where I share a well-documented fact: reactivating former clients works extremely well. In fact, some clients who you have not been in contact with for years, and maybe even left under not quite the right circumstances, often flow back in after a small tickle.
This strategy works best if you have a significant number of past clients and if you have not been in contact with them to buy your products/services in awhile.
To tickle them to come back, you want to create a letter telling them why it is beneficial for them to come back as a client right NOW and what may happen if they do not. I recommend putting in a special offer as well. You can also reactivate by using the telephone.
You may wonder why you are to bother with a former client who has not responded to your offerings. It is because people are busy, business is busy, and there are multiple priorities and messages. They may still need and desire your services.
I will be sharing another big strategy with you in two days.