Avoid These Blogging Mistakes

Avoid These Blogging Mistakes

woman-with=blogging-mistakesBlogging can be a rewarding way to create a booming online business. You will have a tribe of people who love listening to you and discuss your ideas.  You receive invitations to speak at meetings and conferences.  Traffic to your site just naturally increases.  
 
Of course, not all bloggers experience this in reality.   There are many bloggers at the start; however, few make it to the finish line for various reasons.  Personally, I think that they commit blog homicide with one of the following mistakes:
 

Irregular Posting 

You do want a supportive base of followers, don’t you?   Then you have to blog regularly.  Set a schedule that you can live with to create your posts,  Once per week, three times per week, once per month…it does not matter as long as you adhere to some sort of schedule.   Readers want to be able to rely upon you to turn out content.  It is more important to be a regular poster than it is to post frequently.  Set a regular schedule and adhere to it. 
 

Slow to Moderate Comments  

It is a mistake not moderating your comments.  Readers probably will not bother to read the comments if the comment stream is full of spam.   Although I use Askimet as a spam filter, I still manually moderate comments.   You want to moderate comments quickly.  Failure to release a reader’s comment within a few hours risks losing them because they lose interest and it is unlikely they will return to your blog in the future to comment.   The answer is to moderate comments, making sure you do so in an efficient and timely manner. 
 

Failure to Reply to Comments 

If you want to grow a tribe of avid readers, you must reply to your comments.  A person who takes the time to leave a comment is usually the type of person who' will share your content on social media or backlink to you from their own site.   Personally, I respect the bloggers who take the time to respond to comments. When a reader scrolls down and notices that you respond to your comments, they feel as though you are really interested in them and they are more likely to read and comment also.   
 
Make it a point to respond to all of your comments.   This is what builds audiences and followers. I have not always done this.  One of the reasons that I admire Adrienne Smith so is because she is diligent in responding to every single comment, even though her blog receives 100+ comments most days.  
 

Failure to Build a  List 

I would say that all successful blogs have an email signup box. Successful bloggers are methodical about collecting email address because it is one of their secrets to success.   You can  repeatedly woe readers back to your blog when you have their email address; otherwise, the majority of them will just be One Hit Wonders–they read one of your posts and never return.  
 
Start building a list now even if your site only receives a few visitors per month.  This is one of the basic building blocks of building a high traffic site. 
 

You Write for the Search Engines 

Isn’t it easy to spot a blog post written for search engines?   Their keywords are found in the title and subheadings.  The sentences are constructed to fit the exact keyword phrase in the text.  The blogger may have numerous posts with similar content in order to target similar keywords that each have an individual page.   Readers can tell when an article is not naturally flowing when it is written for search engines.  
 
Ironically, blogs that consistently and regularly publish high quality content that is written for real people seem to end up ranking in the search engines.  Optimizing your posts for search engines may seem like a wise idea; however, you will most likely end up alienating both the search engines and people.  Write for people–not search engines. 
 

Overlooking Social Media 

Having social-media-phobia is no longer an option for bloggers (note to self).  In the past, a blogger  could potentially succeed by just writing posts.  Today, the internet is closely tied to LinkedIn, Twitter, Facebook and other social media platforms. Where backlinks were once built through blogosphere relationships, today they are mostly built through social media relationships and tools.  Additionally, readers expect to be able to relate to you through social media. They want to be able to easily share your posts .  If you are not on social media, you are missing out on links, traffic and reader connection. 
 

Not Using Multimedia 

Just as the world is getting more social, it is also more into multimedia. If you are only presenting your content in text media, you will be missing out on viral opportunities (another note to self wink).. Creating an infographic is a wonderful way to take advantage of social bookmarking sites such as Pinterest, Reddit, StumbleUpon,  Digg, etc, Creating videos is another way to generate interest. Videos can help you attract  more visitors through YouTube as well as receive more shares on Facebook. Podcasting allows you to gain access to iTunes' enormous user base. 
 

Not Having Stockpile Posts 

If you are writing all of your blog posts as you go, there will come a time when life interrupts your plans and this may haunt you.  You may become ill, become involved in an automobile accident, family emergencies, an offer you cannot refuse. etc.  Whatever the case may be, there are going to be times when you just will not have the time to create new content. If you do not have backup posts for these times, you will either be late posting or miss positing completely.  To avoid that, keep three to five posts ready to go whenever you need a quick break.   Knowing that you have a back-up plan help syou relax about keeping your blog up.  I am personally suffering because I failed to do this, even though I signed up for a 30-day blog challenge . It is the fifth day of the challenge and I have only had time to write one post up until now.  It is almost three hours beyond my bedtime and I am here writing this post 🙂
 

Failure to View the Blog Analytics 

Your analytics data can tell you a lot about your audience and about how to better run your blog; however, many bloggers only give it a cursory glance or do not look at it al all.   Your analytics data can provide insights into how your audience operates and where you should take your blog next. Do not overlook this treasure trove of information. Some of the things that the analytics can tell you:  
  • Where your traffic is coming from. Searches? Referring sites? Or something else entirely? 
  • What keywords people type in to find your blog. They might be different from the keywords you were targeting. 
  • Who is  linking to you and who is sending you traffic. Could there be an opportunity there?  
  • Your best and worse posts.Which topics did people like or dislike?  

If we avoid these mistakes, our blog may become the next leading resource in our industry. 

What else would you add to this list of things to avoid?  Please comment below.

 

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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. Some great advice here. I’m relatively new to blogging and have to admit I’m a rather reluctant blogger but I think I’m coming to terms with most of the points on your list with the exception of the Analytics. I have never looked at my Analytics … ever!
    I’m off now to see what I can find.
    Thanks for the tips 🙂
    suzanna recently posted…Champion release day is finally here 🙂My Profile

  2. Great tips for bloggers, I agree with all of them. It’s amazing just how many people don’t moderate their comments and let in a ton of spam.
    Marika recently posted…Back To Website BuildingMy Profile

  3. Ryan Biddulph
    Twitter:
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    Hi Rachel,

    Smart tips! Post persistently and work social channels like a machine. Aggressively promote others to promote yourself. What a quick and effective way to grow your audience.

    Thanks for sharing!

    Ryan
    Ryan Biddulph recently posted…Home Based Opportunity Marketing: Paid or Free Traffic?My Profile

  4. Thank you for a very interesting article. Some of the things on your list I do, some I do not. Wish I was better at working things out. However, one thing I’ve learned: wa are not all good at everything. I hope those things I AM good at will shine.
    Francene Stanley recently posted…Nov 5thMy Profile

  5. AWESOME advice. I have a problem replying to comments. I always say I will do it later in the day, but I end up skipping it. It’s a very bad habit of mine, and I am trying to reply to comments as soon as they are posted.
    Krystal recently posted…Children’s Christmas iPhone AppsMy Profile

  6. Love these tips and couldn’t be more true!!! I love commenting on other people’s blogs too – that way they know you care and they’re more likely to come back to you blog – just make sure your comments are worth their time and not something silly like “awesome!” – Plus, those comments will more than likely wind up in SPAM.
    GiGi Eats Celebrities recently posted…Paris Hilton is Jealous of Spaghetti SquashMy Profile

  7. Karl E Bennett Jr
    Twitter:
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    Rachel, one of the tips I would add is to be mindful of what you write when responding to negative comments. I have read some blogs where a commentator is negative. For one reason or the other, did the author did not delete the comment, but instead fell into the negativity. I would suggest authors stay positive even where there is a difference of opinions. I like what you said about having a stock pile of posts ready to publish, very good idea. That is a tip I can use. Also, sticking to a blogging schedule for your readers. I found it my rewarding when I write for my audience versus the search engines. Ranking #1 in the search engines is cool, however I get more satisfaction from one of my readers getting some value out of my content. I like the tips you shared, they have definitely enlightened me, and I know other readers will find them useful also.
    Karl E Bennett Jr recently posted…MLM Tips: Get Your New Person Started RightMy Profile

  8. Blogging is my weakness in my business. That is why I am in this challenge to force me to come up with some content. This is a part of my business that I have focused on for the rest of the year. I hope I can stick with it. Thanks . Anita
    Anita Levesque recently posted…Tips for Quality Content WritingMy Profile

  9. Great advice. I think that you’re right about the constancy of blogging. It really doesn’t matter so long as you’re consistent. Also,stock piling posts is something I definitely need to work on. I’ve so many half written posts in evernote.
    Rachael recently posted…The Conversation: Women’s Body ImageMy Profile

  10. Good post and I don’t think there is anything else that I could add to it. I fall short of consistent posts on my blog sometimes but I definitely keep up with comments ASAP. Great idea to have some posts ahead to draw from when needed.

    Thanks and Have a great day. Monna
    Monna Ellithorpe recently posted…Why Did My Google Account Get Disabled?My Profile

  11. This was quite a good read. These tips you offered are a great way to recharge my mistakes that I didn’t really realize. I think your biggest tip is search engine content. Many blogs do write for the search engines and that becomes to “canned” and “literal” for the average reader. I think most of use just want to visit a the post and find the information we are looking for but have it delivered in a way that relates to them. Which in my opinion is more conversational than textbook. Textbook meaning keyword stuffing and not natural.

    -Kyle
    Kyle Nelson recently posted…5 Ways A Start-Up Can Raise CapitalMy Profile

  12. Jason Power
    Twitter:
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    Rachel,

    Great advice for bloggers in this post, As I read through this I was going through the things I try and work on and I was surprised to see that I actually do most of these things.

    Thanks for the reinforcement.

    Jason

  13. Great article. I only starting blog consistently in September and I’m still learning. This is a great reference post to keep going back to. Thank you for sharing.
    Heather Cameron recently posted…Change 5 Factors by 20% to More Than Double Your RevenuesMy Profile

  14. Great information here Rachel. I am pretty good with most of these. I usually have at least one post ready to go in advance, but would like to get up to five to gve me that safety net!
    Helen Willsher recently posted…Get The Best From Midlife With A Positive Mindset.My Profile

  15. donna rock
    Twitter:
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    This is great information! My biggest challenge is being consistent with my posts. I also need to make my articles more dynamic too! Thank you for the tips!
    donna rock recently posted…Flour and Blood Sugars: What You Need to Know!My Profile

    • Maintaining a consistent blogging schedule is definitely stressful occasionally. I find that simply giving a brief update on something that we are doing can make for a super easy post…..and we ALL need that once in a while!

  16. Fantastic advice, stock piling blogs, what a good idea. So much to learn!

  17. Thanks for the tips.
    Consistency is the key.

  18. Hey Rachel,

    Well I definitely love this topic and am so honored to be mentioned here. Thank you so very much and I’m definitely flattered.

    I seriously believe that if you want to blog then you have to be responsible about it. I can appreciate people who say I just want to blog when I feel like I have something to say. Okay, that’s great but then you can’t get upset when you don’t have a regular following because there is so much great content out there that if they have no idea when your next inspiration will hit then you can’t expect them to sit by and wait. This still surprises me to this day.

    You have to really have everything in place that you’ve listed here but do you know the one thing that I don’t do? I don’t stockpile posts. I know things happen and I went through a major death last year and again this past July that knocked me off my feet. I still wrote a post despite my grief but I was pretty useless for a couple of months.

    I’m so use to writing about things I’m learning, questions that have been asked of me, comments that someone made, etc. so I don’t think that far ahead about content I want to have ready to go. I know, shame on me and it’s going to come back to bite me one day for sure.

    Such good advice. I seriously believe everyone should pay attention to what you’ve shared here if they want to have success with their blog and a regular readership.

    ~Adrienne
    Adrienne recently posted…Jon Morrow Told Me It Is Okay To StealMy Profile

    • Hi Adrienne,

      I am not surprised at all that you do not stock pile posts because you seem to be a natural conversationalist, which flows wonderfully onto your blogging. I also recall visiting your blog when you lost your dear friend earlier this year and how you were processing your grief through the blogging. I personally would have had to rely on one of my stockpiled posts because I would have felt sharing my loss on my blog would be out of sync with my topics. You seem to have a knack for taking everyday occurrences if need be and blog about them, which I envy.

  19. sherman smith
    Twitter:
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    Hey Rachel,

    This is a nice list of what to avoid. I can definitely relate to having stock pile list of blog posts. I have gone on vacation and have gotten sick, but I had about 3 months of blog posts prepared just in case something were to happen. I have to tell you, this helped me tremendously. Thanks for sharing!
    sherman smith recently posted…When Hackers AttackMy Profile

  20. OOOO…. oh my so many failures! All true and boils down to lack of consistency. This one stood out – a stockpile of posts. I have not done that, but I think that’s a really good idea…
    Lesly Federici recently posted…Resources 4 Video PizazzMy Profile

  21. The last one is where I fall short. I haven’t been good about checking analytics – at least up til now. Thanks for these great tips.
    Mary Austin recently posted…Network Marketing Tips – Is Facebook Marketing Still Worth Your Time?My Profile

  22. Erika Mohssen-Beyk
    Twitter:
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    Wow Rachel ,you make me aware what a lot of things I still have to learn.
    I should print your post and put it beside me ,all this advise makes my had spin 🙂
    Thank you
    Erika Mohssen-Beyk recently posted…A Story About my Little Friend AnaMy Profile

  23. You offer some really solid tips Rachel!

    And like you, as I was reading them, I had to do a gut check! Because I knew I was definitely partially or
    completely guilty of certain negatives you mentioned.

    For ex; you mentioned having social media phobia! oh man did that used to describe me!

    Or what about not be as strategic with my multi media marketing strategies, and I can and should be! You’ve provided some extremely practical tips! Thanks!
    Mark recently posted…So What Do Tiny Little Rocks And Sparrows Have To Do With Your Personal Development Anyway?My Profile

  24. John Wheeler :

    Helpful tips especially for people who are new in the blogging industry and just starting to build their sites. It is your responsibility to reply to comments of your reader to make them feel that you are engaging with what they are saying.