A Course Junkie, for the sake of this blog post, is an entrepreneur who is feverishly investing in their success. Their thought pattern is: This is the course, the workshop, the seminar that will show me how to run and grow my business.
When you become an entrepreneur, there are several things you could work on in your business. A new program, a new marketing strategy, writing that book. Some call this 'Shiny Object Syndrome' and it is very harmful to your business. The problem with this syndrome is that it usually strikes because you have hit a tough patch or a sticking point in what really needs to get done. When things become difficult, the new project seems so much more appealing. It is easy to work on a new project at the start–when the obstacles have not arisen and it is fresh and exciting. However, in order to really build something lasting, you have to work through the tough spots. It is very similar to jumping from romantic partner to romantic partner, rather than doing the more difficult, but more rewarding, work of building something deep and powerful.
In the video below, Denise talks about return on investment and when to invest in your business:
How do you think calculating the one thing Denise mentions in the video will help your addiction?