The money is in the list. You’ve heard this before, right? Though many have heard it before, list building remains the most overlooked elements by business owners. Many of them are not consistently working on building their list. I’ve spoken with people who admit that they received some results from list building activities and to them I would ask how they could maximize what they are already doing.
No matter the stage your business is in, building a list of your ideal prospects is important to your success and using the internet to leverage your growth can be one of the most effective methods of building a strong, solid and profitable list. Why? Because the people on your email list are interested in your brand that you can make offers to. Additionally, without an adequate list of targeted clients you do not have a thriving business that you can create ongoing profits from.
How do you build your list online?
Where do you start? What do you do first? There are a myriad of methods from Facebook , Twitter, YouTube, LinkedIn, Pinterest, Instagram and more. It can make a businesswoman woozy just trying to think about where to go and what to do online to attract more clients. Following are three simple strategies to start attracting more of your key prospects:
1 – Restrict Your Time
The biggest mistake I see businesswomen make online is the amount of time they waste. I believe that we need to log on, work, socialize for a brief time and then log out. Social media does not call for gobs of time to work it–it calls for a plan.
2 – Online Networking
Think of the internet and the social media platforms you decide to work on as online networking sites. It is not just for promoting your business, but also for finding strategic partners; connections and potential influencers who can help you become more visible. Think of social media as an online networking event. You are now going to look at using these platforms from the perspective of attending a live networking event—except you will be doing it online.
3 – Look Beyond the Big Social Media Platforms
Do not overlook the not so obvious free membership programs, forums and groups. Yahoo groups and organized topic-based forums existed long before Facebook, Twitter, Pinterest and LinkedIn came on the scene. They still exist and are fab places to find others to collaborate with, get clients and promote your business.
Come back to read next Monday’s post, where I will suggest several simple actions you can take to begin building your list.