A free offer is one of the most valuable ingredients of your blog/website. When people visit your site, you want to be able to continue communicating with them so that you can nurture the relationship until they are ready to become paying clients.
The best way to capture their name is by offering a compelling gift–something of great interest and that has a perceived value to your target market. When creating your free offer, consider the needs, interests and culture of your target market. Would they be interested in a special report? An audio or video program? Do they like assessments/quizzes?
Your free offer makes a strong first impression and your potential clients will determine if they want to continue the relationship with you based upon that first impression. You want your special offer to deliver high value and leave your prospects feeling that the gift they received was worth exchanging their contact information for!
In the series, 12 Days of Christmas + 12 Days of Business Tips