12 Days to Get Your Online Biz Booming: Day 6

12 Days to Get Your Online Biz Booming: Day 6

attraction-marketingOne of the biggest marketing boo-boos that entrepreneurs make is incessantly talking about themselves. They are always talking about how great they are at an assortment of things: their education, their achievements, etc. It is not about the entrepreneur or the business—it is about the people you want to reach. Prospects are only concerned with what you can do for them and how you can solve their dilemma. So if you’re so busy blathering on and on about yourself, how is the focus on them?

You can attract people to you by providing them with good content. Give them something of high value for free, which is known as content marketing. People prefer to learn before they purchase. They want to be educated rather than pitched. Your content should answer their questions, ease their fears, and energize their desires. More importantly, it must spark them to transform their life through your solution.

Two ways to educate your community are:

  1. Blogging on a regular basis

    • Do weekly or monthly themed posts to your blog
    • Ask to guest post to a blog that has the same (or similar) target audience
    • Link to old blog posts in your posts. Old blog posts become buried.  Send traffic to them.  Keep those old ones alive by backlinking. 
  2. A free sample of high value content

Content marketing is effective because:

1. Trust
2. Word of Mouth Ripple Effect
3. Visibility
4. Cost (it costs 1/3 of traditional advertising for three times the results)

Before posting your content anywhere, ask yourself:

  1. Does this content educate, inspire or build trust?
  2. Does it align with my brand?
  3. Is it authentically me?
  4. Am I placing it where my audience will see it?

10 Ideas for Creating Content

  1. Interview Someone Else: it can be as simple as you sending someone a few questions via email.
  2. Take Them Back in Time: Reminisce and reflect on how it has changed for better or for worse. Readers love nostalgia and the younger generation may be able to use it for research.
  3. Create a Checklist: Make a list of items required, things to be done, points to be considered, or items used as a reminder.
  4. Identify Common Problems: Describe a frequent problem and then provide solutions.  
  5. Take a Stance: Factually address a controversial issue, but be on the side of caution! Make telling the truth your goal and the controversy the side effect of that truth.
  6. Create a List of Goals: Help readers set realistic goals by providing a list of common goals in your niche and identifying measures and milestones to achieving those goals.
  7. Identify the Golden Rules: Provide a list of rules that sum up the primary lessons you've discovered or learned through your experience and expertise in your niche.
  8. Get Seasonal: Select a holiday or season and provide tips or insights relevant to the festive context (e.g., decorating, presents, traditions, consequences, etc.).  
  9. Create a How To: Like a recipe, provide the chronological steps to achieve a particular end goal as well as list the ingredients or supplies needed.
  10. Share the Love for Someone Else: Create partnerships with another business owner and cross promote each other’s information.

 

In the series, 12 Days of Christmas + 12 Days of Business Tips

 

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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. very clear and connected point. I’ll follow 12 day series, thanks.
    Shasheta recently posted…The Truth About Spiritual PresenceMy Profile

  2. I totally agree with you, we need to try and focus on the readers and consumers instead of ourselves only. Great idea for a series of posts.
    Salma recently posted…Favorite Books for Toddlers with a Brown Bear and a Fantastic Fox!My Profile

  3. Renew Your Space
    Twitter:
    :

    Great points! I’m looking forward to reading the rest of your 12 day tips! ~Renee
    Renew Your Space recently posted…Creating Goals with SoulMy Profile

  4. Hi Rachel,

    You are so right. I think sometimes there should be a happy mix of what you can do for them but also what you have learned and what makes you able to help them.

    Have a great evening.
    Monna Ellithorpe recently posted…Wrapping Up The Year 2013 and Preparing for 2014My Profile

  5. I’m working right now on something free I can offer people who sign up to follow my blog.
    Jennifer S. recently posted…Simple GiftsMy Profile

  6. Hi Rachel..
    Yes, education and good, quality content is essential these days. Engagement is also important too… I like your series!
    Lesly Federici recently posted…Do This And Increase Your Desired OutcomesMy Profile

  7. Probably one of the best tips of the lot.

    Not only does a blog educate but it shows you know what you are talking about and builds trust in what you offer.

  8. Erika Mohssen-Beyk
    Twitter:
    :

    Thank you ,Rachel
    this is a nice Series of information ,
    will read the others as well 🙂

  9. Justin Iskandar
    Twitter:
    :

    Hey Rachel,

    Precisely. Create a habit regularly and it will bloom with great results.
    All the best for the new year.
    Justin Iskandar recently posted…The Power of EmpathyMy Profile

  10. Maggie Pimm
    Twitter:
    :

    this is true to the point
    thanks for sharing
    Merry Christmas and Happy Holidays

    maggie

  11. Yorinda Wanner :

    Hi Rachel,
    great suggestions.
    Yes, the point you are making about providing valuable content for free is where it is all at.
    Achieving a balance between just content and promoting products or services is something we are learning in this online arena. The common suggestion is 80/20.
    Some say it is also important to promote oneself so people can get to know you.

    Thank you so much for sharing your knowledge!
    Cheers,
    Yorinda
    Yorinda Wanner recently posted…Feeling of Success when we keep a Promise to ourselvesMy Profile

  12. Precisely Rachel!

    There are definitely a lot of “myself sandwich” marketers on and offline! Hopefully,
    they’ll discover and mend the error of their ways!

    I really like your ten content creation tips. I can see where your initial list can easily lead to ten or twenty more
    solid pieces of content!
    Thanks!

    And i’m really enjoying your series!

    They can
    Mark recently posted…Why You Might Want To Seriously Consider Hiring A Lion Tamer As Your Next Marketing Consultant!Part TwoMy Profile