10 Ways to Use Surveys to Grow Business

10 Ways to Use Surveys to Grow Business

Sometimes I wonder which of the many product ideas I come up with would be the best choice, generate the most interest, deliver the best value, and generate the highest sales.  This wondering led me to explore the power of surveys, which are a great business growth tool.

Surveys can help you grow your buiness in the following ways: 

  1. Learn about your tribe's habits and preferences
  2. Learn about tribe's demographics
  3. Learn about your tribe's challenges
  4. Learn which products or services would be of interest
  5. Learn how to write engaging copy, which can be the difference between copy that converts and copy that flops.
  6. Allow survey participants to tell you what they need from you via open-ended survey questions.  Beware of asking too many open-ended questions because the input will be too confusing as people have to think too much.
  7. Discover what price your tribe would be willing to pay for new products or services
  8. Allow clients to rate you after they have used your products and services
  9. Request your current clients for referrals at the end of the survey
  10. Ask your current clients for a testimonial at the end of the survey

When someone connects with you, they are hoping that you can help them solve a problem, overcome a challenge or fulfill a need. They are willing to provide the information you will need to achieve that; therfore, many people will be
willing to take your survey.

For the best results:

  • Keep the survey brief
  • Reward them for their time for completing the survey
  • Set a deadline
  • Send several reminders if you are not receiving responses  
  • Report your results.  People love giving their opinions and suggestions; however, they love seeing what OTHERS are saying even more.
  • Strategically create your survey.  You do not want to wing this.   

I find that the best easiest way to execute a survey is online. To use surveys you can send a series of two or three emails to your tribe asking for their participation. You can set up a free online survey and gather up to 100 responses at Survey Monkey.  You can gather more responses for a nominal fee.  You will receive the most responses when the client or subscriber is right in front of you. If you have a large base of possible participants, online will be best.

Surveys are a simple but powerful way to save time when you need to conduct research.  Allow your tribe to tell you what they are willing to buy and keep the referrals and testimonials rolling in.


About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Great tips Rachel!

    All of your suggestions help move your business forward in a very positive way.

    And just depending on the type of overall responses that you actually get, provided you are (as you mentioned)
    offering a really nice form of reward (ethical bribe), their responses can most certainly help guide you to creating or even
    maybe collaborating on a JV and coming up with some really spot on customized services or products, that without their extremely valuable feedback.

    You and I might never even thought of. Case in point, several of your excellent tips, on the many benefits of using surveys, had I not read them here, would have not necessarily occurred to me! Thanks Rachel!

    It’s always nice to discover new ways of seeing and interpreting proven marketing fundamentals!
    Mark recently posted…How To Generate Leads That Actually Convert Without A Ton Of Follow Up!My Profile

  2. Perfect timing Rachel because it’s been quite awhile since I’ve surveyed my subscribers. In fact this weekend I’ll be setting up a special survey for new subscribers so that if they take the time to complete it then they’ll get a free gift from me. It’s separate from, but complimentary to the subscriber gift. I’m anxious to see how it goes. Thanks for the tips and inspiration!
    Marquita Herald recently posted…Transition: The Path to Meaningful ChangeMy Profile

  3. Rachel,

    I have finally found my tribe and your survey suggestions are right on for me. One point, however. On the suggestion to ask your tribe what they need from you, another aspect is to actually involve them in helping you create what they need for them. When they get involved, they have even more interest in helping to make it work.

    Your blog and your presence are so inspiring for me.

    Dr. Erica
    Dr. Erica Goodstone recently posted…For the Love of Your Game and Your PracticeMy Profile

  4. Excellent article. You shouldn’t hesitate to ask opinions of your customers for fear of hearing a bad review. Bad reviews are actually great to fix problems. I like the surveys to be simple and deal with one question. Open ended ones are great when you are asking how you are doing. But, I find that I just want to know what my customers think about one thing especially just before making changes to the products on offer. Great posts.
    Carol G recently posted…Poor Service Is the Main Reason for Switching Auto InsurersMy Profile

  5. Hello Rachel, It has been a while since I heard about doing a survey, I have used Suvey Monkey but it was years ago. Amazing how we forget.. Great Article.. Thanks for the reminder
    Chery Schmidt recently posted…Manifesting More of What You Want With Your LifeMy Profile

  6. I like to use Google Docs surveys … they might not be the prettiest in the world but they get the job done. I have one set up on my email opt-in Thank You page and it collects some fascinating insights from visitors!
    Nick Loper recently posted…How to Re-Purpose Content Like a BossMy Profile

  7. Kyle Holcomb

    Great post! This is something I have never thought about using. I am new to blogging, so I am doing my best to develop it and get my name out there. I appreciate you sharing this material!