Face it. Sometimes you run out of strategies to get new clients.If you are reading this post, chances are you are a talented business owner. You are great at what you do and you are passionate about it. But because you are so passionate about it, you may not have all of the clients you want. If this sounds familiar, this post may help.
Please do not underestimate the power of the following 10 strategies to get new clients. They WORK!
1. Book your own speaking engagement or two-hour workshop in your community.
This is my favorite of the strategies to get new clients. You can use your living room, a local community or health center, chiropractor’s office or day spa. Promote your workshop through email to your community, on Craigslist, in the local newspaper, hanging fliers, etc. Deliver your signature talk (be sure to include powerful examples of client successes) and sign people up for discovery sessions.
- Ask local healing centers or day spas to promote to their lists in exchange for a percentage of sales
- Use Event-Brite for registration/ticketing
- If you are hanging fliers, Whole Foods Markets or natural food stores, bookstores, heath clubs, gyms and healing centers are great places to find appropriate bulletin boards
2. Create a gift certificate for a complimentary discovery session with you. Give these out in your community.
They can be printed on the back of a business card or on postcards from Vistaprint.com or a simple word document, but be sure to use a graphic of some sort. Leave these at appropriate places but, most importantly, give them to your referral partners and current clients. (See No. 3)
3. Ask current clients for referrals.
A great thing to say at the end of a session if it is authentic is: “I’ve enjoyed working with you so much! I’m wondering if you know of anyone who would benefit from a complimentary session with me? I have a few spots open and wanted to be sure to share these (gift certificates) with you because I would love to have more clients like you!”
4. Call old clients
Offer them a complimentary (or discounted) check-in session. Ask how they’re doing. They will probably be glad to hear from you!
5. Inquire about speaking engagements with existing networking groups or Meetup Groups in your community.
Great places to inquire are: the Chamber of Commerce, E-Women’s Network, LEADS groups, networking groups and groups where people in your “niche” or your “Ideal Clients” would hang out like Mom’s groups or Women’s Groups.
6. Reach out and connect with referral partners.
Networking groups are a great way to find referral partners. When I first got started, I received a ton of clients from a hair stylist who was a referral partner and I sent her referrals too. It can be so much easier to promote someone else than promoting yourself so make friends with people who want to swap promotions.
7. Telephone people who would be great referral partners and gift them with a session so it is easier for them to refer to you.
After reconnecting with them, say something like: “I bet you didn’t know I am a business coach” or… “I bet you didn’t know I am a mentor for single moms”. Call them up and ask to gift them with a session so that they can keep you in mind for future referrals.
8. Use Groupon.com to advertise your services and get some clients in the door at a lower rate for bodywork or consulting.
If this fits for what you are up to, it can be powerful. Be sure to give great value but leave some time for the discovery session questions and let your clients know how they can work with you for a deeper transformation. But be careful–you can end up with more clients than you bargained for and undervalue yourself with this strategy, but it can also be a powerful way to enroll clients and get some momentum.
9. Host a teleseminar and market it online.
Use your signature talk and adapt the content to a phone call style, you can include a webinar with slides and show these slides through Google docs or easyseminar.com with your conference call line. Promote this teleseminar on Facebook, social media and through email and joint venture partners. Offer discovery sessions or your group program on the call.
10. Find people who are serving clients in a similar way to you, and ask them for a 15-minute informational interview.
You can search for people online or in your community. For instance, one of my clients wanted to serve corporate leaders so she conducted informational interviews with corporate coaches she found online and received a ton of tips regarding how to get clients. People are often up for informational interviews because they like to be the expert! Sometimes they say “no” and that is okay too. Taking someone out to lunch is also a great strategy.